Findings about target audience

I have learnt that having a target audience is important when creating a media piece because you cannot make the piece suitable for all people. Whilst watching film openings in class I have seen that the movies have different genres which are suitable for different audiences. For example, i saw that in the horror openings we watched, the beginnings were dark and the fonts used were usually black or red. The way the horror film openings were set out made them feel quite scary and therefore it was obvious that they were suitable for an audience of young adults perhaps aged from 18 to 28.

 Planning to have a target audience also helps you to think about how to make the film suitable. Therefore, it is important to know your target audience so that you can think about what that age of people like and make the piece suitable and attractive to them. For our piece which is going to be a Thriller, I think our target audience will be for people aged 18 to 25. Therefore we will me aiming our film at young people who are probably still studying or just starting work. It is important to look at films in the same genre so that we can see who there target audience is and see how they attract their target audience. I feel that the certificate for our movie would be a 15 because the theme of the movie is quite scary, however not too violent and there will not be much swearing in out film. To attract this target audience we could make the video quite serious. We could also make it quite creepy and scary at points.